A logo (from the Greek λογότυπος = logotipos) is a graphical element, symbol, or icon that, together with its logotype (which is set in a unique typeface or arranged in a particular way) form a trademark or brand. A logo is typically designed to cause immediate recognition by the viewer, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market. Logos may also be used to identify organizations or other entities in non-economic contexts.

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